
The third and last of this brief series by The Folio Society turned the original concept on its head. Whilst the first two were in turn a book and then a collection of writings both were illustrated by contemporary photographs. This time it is the photographer that is featured and the images are illustrated by selected texts. For me despite the fact that this is supposed to be a book of photographs there simply aren’t enough of them and they are somewhat overwhelmed by the text presumably in an attempt to match the balance of text to images from the first two volumes which is somewhat unfair to the great Francis Frith. With that in mind I have selected six images that I think show what Frith was doing and why he is was important not just for photographing so much that is now lost but for his impact on the developing tourism industry and indeed without ever knowing it, the postal service.

Fortunately I knew the name of Francis Frith many decades before I read this book as I was a deltiologist (a collector of postcards) from a child and as I got older and took it more seriously was a founder member of The Potteries Postcard Society in Stoke of Trent back in 1983, so I was really looking forward to this book when it came out in 2001 as Francis Frith was a pioneer in the field of souvenir images. Firstly may I apologise for the reproduction of the pictures, the book really didn’t want to lie flat so the sharpness of Frith’s work is sometimes not as I would like with these handheld pictures of the quite glossy pages. Oddly this is in tune with the book itself as despite it being ostensibly a book about him, Francis Frith is only mentioned in the introduction and it is the texts by twenty nine different writers such as Beatrix Potter, Charles Dickens, Francis Kilvert and Henry James that makes up the bulk of the contents so I would like to right that wrong in the next paragraph or two.

Francis Frith was born in 1822 and started his career as a wholesale grocer in Liverpool which was so successful that he could sell the business at the age of 34 and effectively retire as what would now be the equivalent of a multi-millionaire. On the proceeds he started to travel and went to the Middle East and the Holy Land where he indulged his new hobby taking advantage of the very early days of photography which had only been invented in 1839. With the success of selling prints from his work he decided to set up the worlds first photographic business F Frith & Co.and started supplying shops with high quality photographs of their local sites for them to sell as souvenirs, this new business also went on to be wildly successful with Frith employing numerous photographers to travel the UK taking photographs and by 1886 the catalogue listing the images available ran to 670 pages not just of British locations but selections from around the world which Frith bought in to increase the available range. Sadly Francis Frith died in 1896 so never saw the fame his business would achieve when international regulations changed on the layout of postcards in 1902 to allow writing on the same side as the address and the resulting explosion in sending postcards from wherever you went which Frith & Co. were ideally placed to take advantage of with their vast archive..

Frith & Co. were one of the leading UK companies in postcard production and there was a good chance that a seaside view postcard sent up until the 1960’s would have the name Francis Frith on it, I know I still have lots. But in 1970 with no family members still involved, and the then managing director about to retire, the decision was made to close the company and that might have been it, indeed the factory was due to be demolished in 1971 and the priceless historical archive of over 300,000 images, a lot of which were on glass plates, destroyed; but fortunately it was saved with just a week to spare before the bulldozers went in and we can still admire the work of Francis Frith to this day, as just ten years ago (2016) the digitisation of this enormous body of work was completed. The last 200,000 photographs were scanned in just two years and they are being cleaned up as and when somebody orders a print which is obviously a more practical way of prioritising the work and photos were still being released to the online archive up until 2023. The physical collection is now housed near Salisbury but the website is available to everyone.

As I said the book barely mentions Francis Frith and certainly doesn’t give the prominence due to his work. It is split into counties and Dorset for example occupies thirteen pages on which there are just five photographs and none of those are quite the size of a half page. The rest is mainly given over to sizeable extracts from the novels of Thomas Hardy, apart from a couple of pages quoting from the diary of William Allingham regarding a trip to Lyme Regis with Alfred Lord Tennyson and Francis Palgrave. What it did do though is introduce me to the works of authors I had heard of but never read before and I particularly enjoyed yet another Francis, The Reverend Francis Kilvert, who was a clergyman based near Hay on Wye just over the Welsh border but in this extract from the 1870’s he was down in the farthest south west of mainland England.
After dinner Cept. P. took Miss Lewis and me down to Land’s End, a little triangular point of rock reached by passing round to the seaward side of a tall upright shaft of cliff. The accomplishment of an old dream.
Coming back we met a noisy rabble of tourists, males and females, rushing down the rocks towards the Land’s End as if they meant to break their necks, and no great loss either. The rest of the insufferable snobs had of course been endeavouring to insult the ladies and Capt. Parker suggested that a kicking might tend to mend their manners.
I’ll definitely have to read more of Kilvert’s Diary, it appears to be a lot funnier than I expected, it’s a great pity he died so young.

I suspect that the lack of focus on Frith despite what the average reader would expect from the title is partly what ultimately killed off this short series from The Folio Society after just three volumes and I have greatly enjoyed reading the first two J B Priestley and Sir John Betjeman but I was disappointed by this final volume. So I will finish with a view of The Lake District in north west England as a carriage which had been converted into a mobile darkroom by Frith & Co can be seen, it was probably also temporary living quarters in some of the wilder parts of the UK for the luckless photographer assuming he could squeeze in with the dangerous chemicals and bulky equipment which would take priority for space.

Next week I’ll be exploring the capital in another collection of writings selected by Roger Hudson for The Folio Society.
























